About us
We build the technology layer that turns gym classes into experiences members come back for.
From JF to Vektor
Founded in April 2024 by Jorge Fernando (Marketing & Scientific Director) and Rafael Bernardes (CEO) in Santa Rita do Sapucaí (MG) — Brazil's Electronics Valley — the company began as JF Tecnologia Fitness, with heart-rate monitoring software for spinning and group classes. As our scope grew beyond a single product, in 2026 we adopted the Vektor Fitness brand: a broader platform with three connected products — Pulse, Jump and Speed — each tailored to a specific kind of class.
What we believe
Vektor doesn't sell equipment — it sells intelligence applied to training, for the people who run the space where training happens. The next decade of fitness won't be won by content libraries — it'll be won by gyms that turn each in-person class into something members talk about. Real-time data, gamification, ranking, and instructor tools are how that happens at scale. Our purpose is to democratize performance technology for those who transform lives every day.
Where we are
Headquartered in Santa Rita do Sapucaí (MG), Brazil's Electronics Valley, with a fully remote engineering team and customer-success specialists across the country. All our infrastructure is hosted in Brazil (AWS São Paulo, sa-east-1) and complies with LGPD.
Built by people who run a gym
Every feature was born on a real training floor.
Vektor is led by Jorge Fernando — scientific director AND owner of a training center where the platform runs every single day. Nothing ships before surviving real classes, real members and real coaches. Hardware assembled in Brazil’s Electronics Valley (Santa Rita do Sapucaí/MG).