About us
We build the technology layer that turns gym classes into experiences members come back for.
From JF to Vektor
Founded in April 2024 by Jorge Fernando(Marketing & Scientific Director) and Rafael Bernardes (CEO) in Santa Rita do Sapucaí (MG)— Brazil's Electronics Valley — the company began as JF Tecnologia Fitness, with heart-rate monitoring software for spinning and group classes. As our scope grew beyond a single product, in 2026 we adopted the Vektor Fitness brand: a platform with five complementary products — Pulse, Pulse Personal, Jump, Speed and Performance — for monitoring, assessment and training prescription.
What we believe
Vektor doesn't sell equipment — it sells intelligence applied to training, for the people who run the space where training happens. The next decade of fitness won't be won by content libraries — it'll be won by gyms that turn each in-person class into something members talk about. Real-time data, gamification, ranking, and instructor tools are how that happens at scale. Our purpose is to democratize performance technology for those who transform lives every day.
Where we are
Headquartered in Santa Rita do Sapucaí (MG), Brazil's Electronics Valley, with a fully remote engineering team and customer-success specialists across the country. All our infrastructure is hosted in Brazil (AWS São Paulo, sa-east-1) and complies with LGPD.
Meet Vektor Fitness
Vektor Fitness is a Brazilian technology company for gyms, training centers and personal trainers. Based in Santa Rita do Sapucaí, Minas Gerais, it is a brand of JF Tecnologia e Soluções LTDA. Its ecosystem includes Vektor Pulse, Pulse Personal, Jump, Speed and Performance.
Vektor Fitness LTDA · CNPJ 57.189.628/0001-02 · Santa Rita do Sapucaí, MG, Brasil
Which product fits your operation?
- Vektor Pulse →
Real-time heart-rate monitoring for group classes.
- Vektor Jump →
Professional jump testing to assess strength, power and reactivity.
- Vektor Speed →
Smart sprint and agility timing with gamified leaderboards.
- Vektor Pulse Personal →
Real-time heart-rate monitoring for personal trainers — up to 4 members on your tablet.
- Vektor Performance →
Professional training prescription and monitoring.
Who are Vektor products for?
Gym owners and managers, training centers, studios, personal trainers and professionals who need to monitor classes, assess performance or organize training prescription.
How do the five products differ?
Pulse monitors heart rate in group classes and displays data on the TV. Pulse Personal monitors up to 4 clients on a tablet. Jump assesses jumps with contact plates. Speed times sprints and agility with tripod sensors. Performance organizes prescription, periodization, assessments and training follow-up.
What does Vek Copilot do?
Vek is the AI assistant inside Vektor Pulse. It answers questions about the system, sensors, members, workouts and settings. It also surfaces information such as members at risk of churn to help the team decide how to act.
How can I explore and purchase the products?
Request a demo or quote through the contact page for Pulse, Pulse Personal, Jump and Speed. Vektor Performance also offers direct signup on its app website. Plans and conditions are described on each product page.
Built by people who run a gym
Every feature was born on a real training floor.
Vektor is led by Jorge Fernando — scientific director AND owner of a training center where the platform runs every single day. Nothing ships before surviving real classes, real members and real coaches. Hardware assembled in Brazil’s Electronics Valley (Santa Rita do Sapucaí/MG).